Bikinis for girls who rip. That’s the motto and driving factor behind our brand. We design swimwear that’s made to work, whether you're tow-surfing at Jaws or sup-ing down the river. Going into our 7th year in business, our products have continued to develop and improve but we’ve always stuck by our core mission: to design swimwear that’s both fiercely functional and fabulously feminine.
Life is too short to worry about your bikini. Get out there you rockstar!
Our #1 goal is to make the world’s raddest swimsuits. Designed by a professional kiteboarder with action in mind, everything we make is tested and refined to perform. We utilize high-quality, UPF 50+, recycled fabrics from Spain, Italy and the US, which are designed to hold up over time. We produce in the USA with quality seamstresses. We make bikinis you can wear with true confidence.
We run the world! And we want to see more women out there charging. Besides designing empowering swimwear, we give our customers actionable tools to uplevel their thinking, build confidence and try new things, This big, beautiful life is meant to be lived and we do so with an open heart, an adventurous spirit and and a smile on our faces. When all else fails, we laugh and have a margarita.
We fiercely want to protect the places we play and our home, Mother Earth. That’s why we use recycled packaging, compostable poly bags and hygienic liners, incorporate recycled fabrics into our suits, and make our products in the USA. We're also a 1% for the Planet member and donate 1% of sales to environmental causes.