Sneak peek behind the collection! Read about what goes into designing, what we're inspired by and how we get to the final product.
The creation of a collection is a process of refinement. We start with a broad goal and idea, gather information, collect inspiration and refine, refine, refine. Throughout the year, I'm constantly collecting inspiration. I save bits of scraps, tear photos out of magazines, pin to my pinterest and take photos while traveling. These bits and pieces are ultimately distilled into a cohesive look and collection. The first step in my design process is a constant step. It's ever-continuing and happens constantly throughout the year.
Our 2018 inspo pinterest board:
At a certain point however, I need to put a hold on collecting and start creating. I start distilling what I've collected. I mull over color palettes, browse prints and continually evaluate what I'm loving. Once I've decided on a direction and have chosen a few prints that I love, I build around them. What complements them? What else is catching my eye? What solids do I want to incorporate? The distillation continues as I test prints and sample colors.
Designing also happens with our labels and packaging! We're excited about these new hang tags!
Meanwhile, we also develop new body styles. Every year, we evaluate what pieces are really working well and what's missing from the line. I create numerous sketches of pieces that I'd love to create. Ultimately we only create a few samples and end up producing only a few select items from those samples. We look at what pieces are going to work really well and what's going to complement the line.
The Alexa top: one of our brand new 2018 body styles.
From there, we sample in our selected fabrics. Further distillation happens as we evaluate how the pieces look in the various sample colors. We try to create a range of body styles and pieces that we absolutely love. The process continues as we build out our body styles in the colors and prints we've selected until finally we have developed the collection!
The 2018 range!
Stay tuned for the 2018 Collection launch happening January 6th! I can't wait to show you what I've been working on! In the meantime, shop our favorites from 2017.
Comments will be approved before showing up.
Get 10% off
Plus inspiration to live your best life and confidence tips to help you take on the world.